Role of identity in the consumption of information in the context of the Indian Political system
Pic Generated by AI INTRODUCTION Consumption of political information in the Internet age is a dynamic process driven by various factors. Identity is an important factor influencing how people perceive and engage with political material. Understanding the importance of identity in media consumption becomes critical in the setting of the Indian political system, where diversity is not just a quality but a defining one. This article digs into the complex link between identity and information consumption, examining how cultural, religious, caste and regional ties influence how people engage with political narratives. The interaction between identity and information consumption is a dynamic force in the colourful and diversified environment of Indian politics, influencing how individuals perceive and participate in political narratives. Identity, which includes cultural, religious, caste, and regional aspects, serves as a filter for information, affecting political opinions. The purp